Top 5 Hybridcasual Games on Unified Platform in New Zealand, Q1 2025

In the first quarter of 2025, the top five hybridcasual games on a unified platform in New Zealand showed varied performance trends, according to data from Sensor Tower.

Match Factory! from Peak Games experienced a notable rise in weekly revenue, peaking at approximately $10.8K towards the end of March. Downloads saw a decline from early January, dropping from around 960 to just over 230 by the end of the quarter. However, the game maintained a stable active user base, fluctuating around 9K.

Capybara Go!, published by HABBY, saw a gradual decrease in weekly revenue from $10.7K at the start of the quarter to about $4.5K by March end. Downloads and active users also declined, with downloads falling from 3.1K to under 400, and active users dropping from over 6.4K to approximately 1.2K.

Archero 2, another title from HABBY, showed impressive growth early in the quarter. Revenue rose to over $10K by late January but later stabilized around $5.7K. Downloads peaked at nearly 6K in early January, with a steady decline thereafter, while active users mirrored this trend, starting strong at over 10.7K and settling around 2.8K.

Color Block Jam by Rollic Games demonstrated consistent growth in revenue, reaching over $11K by the quarter's end. Downloads remained strong, peaking at 7.2K in early March, and active users showed a rising trend, reaching over 17K mid-March before stabilizing.

Finally, Triple Match 3D from Boombox Games LTD maintained a steady increase in revenue, peaking at $7.3K. While downloads remained relatively low, active users increased steadily, reaching nearly 8K by the end of March.

These insights highlight the dynamic nature of the hybridcasual game market in New Zealand, with further details available through Sensor Tower's comprehensive analytics.